SELECTED WORK

Complex work, carried across disciplines.

EdIT Creative connects strategy, creative development, technology, and delivery around consequential initiatives. The work shown here is limited to engagements and details that can be shared responsibly.

The selection is intentionally focused. Much of the company's work remains confidential.

Start a Conversation

DIRECT EDIT CREATIVE ENGAGEMENT

GE HealthCare

Multilingual Sales Enablement & Training Platform

27 Countries
Web • iOS • Android • Interactive Touch Screen
Offline/Online Availability
SCORM Compliant

EdIT Creative led the strategy, instructional design, systems architecture, interactive design, application development, and creative media development for a multilingual GE HealthCare training experience used across 27 countries. The platform was designed to support multiple devices, operating systems, regional requirements, and both connected and offline use.

LEADERSHIP AND RESPONSIBILITIES

  • Strategic Lead
  • Systems Architecture
  • Instructional Design
  • Interactive Design
  • UX Design
  • Creative Media Design
  • Application Development
  • Global Distribution Model

WHAT THE WORK DEMONSTRATES

Strategic direction, experience design, media, architecture, and development operated as one connected engagement.

Work performed for Metcom Studios supporting Purdue Polytechnic

Purdue Polytechnic

Industry-Ready, Day One Videos

2025

MarCom Gold & Platinum Award Winner

EdIT Creative works with Metcom Studios, and directly with Purdue Polytechnic to translate marketing priorities into campaign strategy, compelling stories, and creative media designed for use across digital and social channels.

EdIT CREATIVES ROLE

  • Campaign Strategy
  • Story Development
  • Creative Media Design
  • Marketing Strategy

WHAT THE WORK DEMONSTRATES

Marketing strategy, campaign development, story, and creative-media execution were developed as connected parts of the campaign.

THE EDIT CREATIVE MODEL

The disciplines change. The operating principle does not.

These engagements differ in audience, format, and execution. Both required strategic direction to remain connected to the creative and technical work required for delivery.

01

Clarify the decision and align the objective.

02

Develop the experience, story, or creative expression.

03

Design or build the systems required to support it.

04

Stay connected through implementation and continued use.

The precise mix is defined by the initiative, not by a predetermined service package.

CONFIDENTIALITY

Some of the most important work should remain private.

Many EdIT Creative engagements involve strategies, products, systems, campaigns, or business decisions that clients cannot make public. Protected details are not repackaged into anonymous case studies or disclosed for promotional value.

What can be shared is presented with permission and accurate attribution. What cannot be shared remains confidential.

DOES YOUR INITIATIVE CROSS DISCIPLINES?

Start with the situation and why it matters now.

If the work requires strategy, creative development, technology, and accountable delivery to move together, begin with a conversation.

Start a Conversation